President Graça committed to beach volleyball boom in Japan
FIVB President Graça and Secretary General Fernando Lima in a meeting with Dentsu
Following a meeting with Dentsu, the FIVB’s marketing agency for Asia and the Middle East, President Graça said that he was excited for the future of Japanese beach volleyball.
“The atmosphere at the FIVB Women’s World Grand Champions Cup last week was phenomenal, and it has proved just as good for the start of the men’s event this week,” he said. “The FIVB must now work to give these Japanese fans the opportunity to enjoy high quality, live beach volleyball too.
“I was delighted that Dentsu matched our passion for the sport and were enthusiastic to continue their work with the FIVB, creating marketing and TV opportunities so that we can stage major tournaments all over Japan.”
Over the last eight years, both volleyball and beach volleyball have risen in popularity to become two of the most well attended sports on the Olympic programme. Last year at the Rio 2016 Olympic Games, volleyball was the most watched sport according to official IOC broadcast figures, and President Graça wants to ensure there is the same passion for both events in 2020.
“Volleyball is wonderful because people of all ages and backgrounds can play, and very little equipment is needed to have fun,” he added. “We will continue to encourage families and schools to participate in our sport.”
“It is also important to give these new fans opportunities to watch and interact with our elite level athletes, and we hope that over the next few years there will be many more chances for this, not just in Japan but all over the world.”
The FIVB Volleyball Men’s World Grand Champions Cup began on Tuesday and will conclude in Osaka on Sunday.
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