In the spirit of growing the game of volleyball and positioning it as the number one family sport entertainment in the world, the FIVB Sports Development department implemented the 1st VolleyballYourWay Snow Festival.

The objectives of the project were:
1. Develop snow volleyball as a global movement
2. Increase volleyball participation rates

The target groups of the project were:
1. Players of tomorrow: children and youth of regional schools
2. PE teachers from the same schools
3. Stakeholders involved in the development of SNVB

To achieve these goals, the project consisted of both grassroots activities and transfer of knowledge.